How do I improve my Wix SEO with Google?
Updated: Jan 29, 2019
SEO can be a daunting topic, but don't worry - I'm here to help you tackle all your questions! Many business owners are too embarrassed to ask, assuming they should already know this stuff. We all know that knowledge is power and this couldn't be more true for SEO.
Never pay more for something simply because you don't understand it. That's how business owners get taken advantage of. Wether we decide to work together or not, I want you to walk away better educated about SEO and less vulnerable of being taken advantage of.
So let’s dive right into our SEO Knowledge Base:
What is SEO?
SEO or Search Engine Optimization involves everything you can do in order to obtain a better position on search engines’ (like Google) results and thus get found more easily. SEO encompasses in particular (but not limited to): adding unique titles and descriptions to your pages, adding alt text to your images, getting backlinks to your site, starting a blog and many more.
What’s the difference between SEO and SEM?
Both SEO and SEM (Search Engine Marketing) involve increasing a site’s visibility on search results. The main difference is that SEM includes paid promotion tactics and SEO does not. In other words: unlike it’s ‘markety’ big brother, SEO won’t cost you a single penny beyond the initial setup with a professional.
Why is SEO important for my business?
Fact: everyone uses search engines. Actually, at this very moment (while you’re reading this blog post) over sixty-thousand searches were made on Google. From checking the weather to finding the nearest pizza place, search engines play a key part in our daily lives. In most cases, it’s how your prospective customers are looking for you, or a business like yours. Which means that search engine optimization is crucial to survive and succeed online. Think of the proverbial tree in the woods: If your website is online and no one can find it, does it even exist? My advice: start working on SEO now!
How do search engines work?
In short, search engines use an advanced set of algorithms in order to crawl, index and pull up web pages.
The first stage is called ‘crawling’, which is basically the process of scanning through or reading your website’s code. In the second stage, the web pages that were crawled are saved in a huge database. This is called ‘indexing’.The last part happens once someone enters a query in the search box. The search engine will consult that same database and will show the web pages it deems most relevant and up-to-date for that specific search. Of course, this is a very simplified explanation.
How much should I pay for good SEO?
I believe that good SEO is achievable without breaking the bank. The good news is you have a professional who understand the ins and outs of SEO, saving you lots of time and headache. A typical SEO Package runs between $200 - 400. I know, that’s a big gap. All of the SEO work that I perform is custom, meaning it’s tailored specifically to your business, in your industry and in your specific market location. Trust me, the return on investment is huge.
What is local SEO?
Local SEO refers to specific actions taken in order to appear in search results when someone is looking for a business in your area, for example “shoe repair in Williamsburg.” Boosting your local SEO is a great way of attracting prospective customers from your surroundings as, ironically enough, most of them are looking for you online. I can help you setup your local SEO specific to your market location.
How to get found on Google?
First things first, you’ve got to make sure your website is crawled and indexed if you want to climb the search engine echelons. I help you verify your site with the Google Search Console, submit your sitemap to search engines and test for proper indexing.
Important: Indexation is not a synonym for optimization. Your website can be indexed by Google, but still not rank in the first pages. This is where optimization (SEO) comes in.