Jessica Grajeda Design partners with experienced and skilled copywriters to provide our clients with assistance in writing content for rebranding, print services or website design. Reach out today to learn more and receive a copywriting quote for your project!
There are a number of reasons a business may hire a copywriter and we believe it's a great investment. Here's why:
1. You have great ideas, but no time to write or articulate what you want to say.
Maybe you’ve got great content ideas swirling around inside your head. Going back to the specialty food shop, maybe you’ve got a list of content ideas for blog posts about exotic foods, fine wines, cooking techniques and more, but you simply don’t have the time to write them out. Or maybe you have the time, but you just don’t have the skill. There’s no shame in that. We all have our own talents. Why don’t you stick to what you’re good at, and let someone who’s skillset includes wordsmithing take a stab at creating some amazing content for your website and/or blog. I promise you won’t be disappointed. You’ll probably feel relieved to have all those ideas out of your head, and the daunting task of writing them out cohesively off of your plate. It will let you move on to bigger and better things. Like growing your business.
2. Good copy will communicate with your audience in a way that they understand and relate to.
It’s one thing to write well, but can you effectively communicate with your audience in a way that they will understand? For example, you could talk about your specialty food shop, laying out the facts in a matter-of-fact (but boring) way, but will this really reach the heart of your readers? Will it make them want to keep reading? Will it turn them into loyal customers?
Your tone and writing style need to be exciting, engaging and really reach out to your readers, meeting them where they’re at. The words you write are a reflection of your brand, and you want your brand to be unique. Which means no boring, cookie-cutter writing that could have been written about anything, anywhere. It needs to be uniquely you, and a copywriter can do that for you.
3. All promotional materials, web content, newsletters - everything that involves words - need to be cohesive with your brand.
A good copywriter will be able to take a brand and run with it, weaving your unique tone into all content across all platforms. This is essential to gaining and maintaining loyal customers because, whether they realize it or not, they are judging your business based on the words you use to describe what you do. They are subconsciously deciding if your brand is a good fit for them, based on the personality your portray through your content, so it’s a good idea to make those words count.
The concept of creating content that is consistent with your brand is more important than most people realize. Often times your content, whether it be in an advertisement or online, is the first point of contact you have with a potential customer. If they see something that is dull and sends inconsistent messages, they’re going to label your brand as lackluster and boring, and they are going to move on.
Think about some of your favorite brands. You want to know one reason why you love them so much? It’s not because of their amazing prices or their speedy customer service, although those things are important too. You love them because of their personality – their tone of voice, the things they represent and the stories they tell. Whole Foods is a good example of this. Everything they print uses consistent branding, and that branding is interesting. It’s fun and quirky, original and unique. They tell an awesome story and they incorporate their values into everything they do. But that branding didn’t just fall from the sky – surely they had a very good copywriter on hand to help them write their copy. It definitely wasn’t taken lightly.
4. A good copywriter will create actionable copy.
Well-written copy will elicit a certain response from readers, whether that be to buy, share, keep reading, sign up for your email newsletter. Whatever. The point is that the copy is actionable, and that is what you want.
A good copywriter will create copy that is actionable. They will be able to generate a response from your readers and customers without sounding sleezy or salesy. Regardless of what response you want to receive, each piece of content is created to elicit an actionable response. If it’s not creating a response, it’s wasting space. And it’s not representing your brand well. You want people to be actively engaging in whatever it is you are putting out there, and the only way to do this is by creating actionable content, or content with a purpose. That can be hard to do. But a copywriter can help.