What size fits? Complete Social Media Image Size Guide
- Jessica Grajeda Designs
- Mar 10, 2023
- 4 min read
As a business owner, it’s important that the image of your company is absolutely stellar. This of course means creating a website that is superb but also having a strong presence on social media networks. Whichever platforms you decide to use, it’s imperative to look the part. Think about when you go on a date. You dress to impress, right? Well it’s no different for the visuals you use on your social media accounts.
Have you taken what you thought was to be the best Instagram photo ever, only to find most of it cut off when you post it? Well, if you knew the correct sizes needed, then your photo masterpiece would actually be seen the way you intended it. The ‘Gram isn’t the only social network to have specific dimensions for photos you post or update your profile with. So, in order for your social media marketing efforts and your business to look its best at all times, we’ve compiled a list of all the social media image sizes to ensure your images look spectacular on any platform:
Facebook image sizes
Even the largest social media network has some very specific requirements – especially when it comes to image sizes. When someone is looking to find out more about your business, there’s a very good chance that they will try to find you on Facebook, so you best have your profile properly setup. Other than the obvious (your profile picture and cover photo) there are a couple of more sizes to take into account. Specific images to be on the lookout for are groups and events, as they have their own specific dimensions. Of course, the photo itself is yours for the choosing, so make sure it’s alluring. Zuckerberg’s empire is constantly updating and undergoing changes so to make sure you’re keeping up.
Profile photo: minimum of 180 x 180 px
Cover photo: 820 x 310
Link post: 1,200 x 628
Photo: 1,200 x 628
Group cover photo: 1,640 x 859
Event cover photo: 1,920 x 1,080
Twitter image sizes
Even with the expansion of characters to 280, Twitter still heavily relies on visuals. Images are still much more attention getting than a sentence and a fistful of hashtags can ever be. Punch up your tweets with a photo, whether it’s from a link you’ve shared or a simple photo post. With Twitter, every character and pixel counts so make sure you’re using the correct formats. Here are the dimensions to optimize your tweets:
Profile Photo: 400 x 400 px
Header Photo: 1500 x 500
Stream Photo: 440 x 220
Instagram image sizes
The possibilities of Instagram to enhance your business are endless, like using popular hashtags or working with social media influencers, so you’ll want to make sure you’ve got the image-centric platform covered. It’s about as cut and dry as you can get with Instagram. The social network offers up three sizes to share photos and videos. You can use this image resizer tool to make sure you get each one perfectly.
Profile Photo: 110 x 110 px
Square: 1,080 x 1,080
Vertical: 1,080 x 1,350 L
andscape: 1,080 x 566
YouTube image sizes
Yes, YouTube is obviously a platform dedicated to video and not photos, but it doesn’t mean you shouldn’t pay attention to the ones available to you. Your channel icon, video thumbnails and channel photo require specific dimensions, so make sure you get them right. With only a handful of photos you need to worry about on this platform, you have no excuse for poor quality pics.
Channel profile photo: 800 x 800 px
Cover Photo: 2,560 x 1,440
Video Thumbnail: minimum 1280 x 720
LinkedIn image sizes
The “professional” social network is all about putting your best foot forward. Depending on your type of account, personal or business, the photo dimensions are slightly different. For a business, your profile picture becomes your logo, and it appears next to your posts. You also have a photo for the banner of your page and the preview that accompanies a link when you publish an article. There are a couple of photo restrictions: profile photos cannot exceed 10MB and can only be in JPG, PNG, or GIF formats.
Personal profile photo: 400 x 400 px
Personal background 1,584 x 396
Business background: 1,536 x 768
Standard business logo: 400 x 400
Business banner: 646 x 220
Pinterest image sizes
Pinterest would truly be nothing without visuals, so it’s unsurprising that you will find very specific dimensions to various photos throughout this social network. From small to large to thumbnails to profile photos, check out the images sizes below. Note that while the width of a pin is set, the height is not.
Profile photo: 165 x 165
Pin on page: 236 width
Pin on board: 236 width
Large thumbnail: 222 x 150
Small thumbnail: 55×55
Google+ image sizes
If you don’t use Google+ for your personal or business accounts, just know you could be missing out on search engine exposure for the latter. For that very reason, we suggest to have your profile set up properly in the most basic of ways, including the proper photo dimensions as set below.
Profile photo: 250 x 250 px
Cover Image: 1,080 x 608
Image: 497 x 373
Shared link: 150 x 150 Video: 497 x 279
Blog post brought to you by Wix Blog and Jessica Grajeda Designs.
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Fantastic guide — I loved how you laid out all the social media image‑size specs so neatly. As someone who dabbles with social media visuals, this is going to be super useful. I also ran into a similar discussion on a https://www.sherwaytrilliumdental.ca/ review blog that underlined the importance of consistency and clarity in visual presentation — which really reinforces your point. Thanks for putting this together — very practical and easy to use.
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