How do I optimize my eCommerce product descriptions?
Updated: Dec 2, 2022
This article brought to you by Wix SEO Hub.
Product descriptions are one of the most debated components of eCommerce SEO, as creating and maintaining them can be hugely resource intensive, particularly if you sell thousands of products.
One of the most common questions when it comes to product descriptions is, “Should I invest in writing quality and unique product descriptions for all of my products?” Now, as with all good SEO questions, the answer to this one is, “it depends.”
In a perfect world, the answer to that question is always going to be “yes!” However, we also must juggle time restrictions, maximize budgets, and invest energy into the aspects of eCommerce SEO that are likely to deliver the greatest returns.
Let’s dig into that question a little deeper and determine which situations are most advantageous for investing in quality, unique product descriptions. In this guide, we’ll cover:
Why an unoriginal product description is better than no description
How to gauge your investment in unique product descriptions
Designing your descriptions to highlight key information
Defining content frameworks by researching your business vertical
Reviewing and improving your product description performance
Jessica Grajeda Designs, a Hudson, WI based Wix Web Designer, creates stunning yet affordable websites for individuals, small businesses and mid-sized corporations worldwide.