• Jessica Grajeda Designs

13 Way to Sell More Products Online

It’s the (digital) age-old question for online businesses. How do I sell more products? A quick search online will usually yield one primary answer “Give us X amount of money and we’ll show you all the secrets to increase your sales!” Well, that isn’t the answer you’ll get here. In fact, there are several things you can do that are absolutely free to increase engagement and sales on your stunning eCommerce website. Without further ado, here is how to sell more products online.

01. Create a page for every product

Creating a dedicated page for every product, so that a site visitor can see detailed information about it, is not only good practice – it’s essential. Think of the difference between a nicely presented and comprehensive page with multiple photos, additional variations, and a clear description of the product, as opposed to a single photo with a PayPal “Buy Now” button below it. It’s a stark difference.

With all the eCommerce sites I design on the Wix Platform, Each product that is entered into the store manager automatically receive its own page! You can then use this page to showcase the different variations (like color, size, fabric, etc.) of the same product with corresponding photos. Offering these options front and center on your product page makes it easier for your potential buyer to imagine what the product will actually look like.

02. Use your customers’ voice with reviews

They say never to trust a stranger, but in reality, we do it constantly. When making purchases online, customers can be hesitant to to buy from a store they have never shopped at before, because, well, you’re a stranger. Oddly (but thankfully), the same customers find trust in other strangers, such as past customers of your shop that have added reviews for your products. As a matter of fact, studies show that 85% of consumers say that they trust online reviews as much as personal recommendations. This means you should offer a place to let your customers sound off and leave reviews.

When we design eCommerce websites, we add a comments app to our product page, giving your customers the ability to leave reviews on every single product your store has to offer. Not only do customer reviews give some insight to other customers looking at the same products, but it’s also a platform for you to respond, showing that you value customer feedback, further establishing trust to the otherwise hesitant. Asking and listening to feedback is also a great way to actually improve your products and implement new upgrades.

03. Incentivize with coupons and sales

Everyone likes a deal. There’s no better way to have one than by running a sales campaign on your eCommerce website. Whether it’s a percentage off, dollar amount, or even a “buy x, get x free” deal, receiving a discount like this can make the world of a difference to a potential customer. How you distribute coupons is up to you. The coupon code could be prominently placed on the front page or header of your website for all to use, sent in a newsletter, or even manually created after a loyal customer asks for one specifically.

04. Offer a streamlined (but flexible) checkout process

You’ve been staring at something on a website to buy for a while, add it to your cart and then… completely abandon the purchase. Whatever the reason, we’ve all been there and it happens often. For the online store owner, this is a real bummer, but one thing you can do to help the “second-guess” shoppers that abandon their carts is to make the checkout process as simple as possible for them. For example, ask for only the information that is absolutely required from them. This will also help to keep the design and layout as simple and and clean looking as possible.

While it’s paramount to streamline the checkout process, customers expect to enjoy a certain level of flexibility and adaptation. For example, offering multiple payment options is a must. If your customer is accustomed to using a payment processor like PayPal and it’s not offered on your store, it can seem jarring. The same goes if you don’t offer a way to pay with debit or credit cards. Your customers will appreciate the extra mile of convenience you’ve provided.

05. Take fantastic product photos

It’s 2018 and no one has time for sub-par product photos when it’s incredibly easy to make them look great. During the process, don’t be satisfied with one photo and take multiple shots so you have more choices to work with when uploading them later. When taking photos, make sure they are in high resolution. Again, it’s 2018. The photos should more than likely be taken with a professional camera and not your smartphone’s camera, unless it’s a highly sophisticated one. People want to see sharp photos of your products and want the option to zoom in.

06. Optimize your product pages

It’s more than obvious that getting more product sales is the primary goal of this article. But sometimes, taking a step back is essential to make a step forward. At the very core level, your website, and in turn, your products, need to be easily discoverable online. Luckily, this can be achieved by working on the SEO (Search Engine Optimization) of your product pages themselves.

For your website as a whole, we take the guesswork out of SEO and give your products some extra TLC. We pay special attention to your Page Title and Description. We customize your page URL and add some alt text. We help you be very specific in the way you describe your product, choosing the right keywords and implementing them into your text. The more precise we are, the more search engines will like your page.