11 Ways to Get More YouTube Subscribers
Once you get beyond the stigma of it being “impossible” to be successful on YouTube, it can be both a challenging and rewarding endeavor. In the beginning, there will be a clear emphasis on the “challenging” part, like getting a satisfactory number of views for your videos and building your subscriber list.
While you should define what success means for your own YouTube Channel, many see it as the amount of subscribers a channel has, and this will be the biggest challenge. So while we might not be able to tell you what your YouTube niche will be (Online or Live workout videos? Standup Comedy?), we do know a thing or two about raising follower numbers. To start building your audience, follow these tips below to help you get more subscribers on YouTube:
01. Have no shame and ask
Let’s get this one right out in the open first. At the end of your videos, don’t be afraid to ask viewers to like and subscribe. Sometimes viewers are simply in “YouTube” mode and aren’t thinking to engage with the videos they’re watching, they just want to watch. Reminding them of this solid they could do for you could be your ticket. Some people think that asking for subscribers and likes is desperate, but let’s just put things into perspective here: This is YouTube, which isn’t known to be an overly-tactful place. Plus, it’s not uncommon to see well established channels still ask in their videos.
02. Ignore the YouTube “hacks”
You know what you don’t have time for? Other people wasting your time. That said, if you believe you’ll get something valuable out of a video that’s titled “Secret YouTube Hack: How to Get 5k YouTube Subscribers in 5 Minutes,” you apparently have plenty of time to waste. Videos that promise something that sounds too good to be true are too good to be true. I wish I didn’t have to spell this out, but sadly, I do. Plus, a lot of the videos end up being pranks at the end. You will grow your list by a combination of tactics and not one magic fix, so don’t listen to the siren song of false YouTube promises.
03. Advertise everywhere (cross-platform promotion)
We get it, you like YouTube, but you should always be pushing your channel to other platforms and social networks to get more exposure, and there are several ways to do this.
Sharing is caring: Any and every time you publish a video on your channel, plan to publish a post with a link to said video on your other social networks like Facebook and Twitter. Are you super lazy? Fine, you can set up IFTTT so that when you publish a public YouTube video, you can have a link posted from Facebook and a Tweet sent out telling everyone to check out your latest video. Another smart way to keep your YouTube channel at the forefront is to add a link to it in the profile of your other social networks.
Create a stunning video site: Having a dedicated website for your YouTube videos not only gives your content a home away from home, but it allows you to control so much more. You aren’t confined to the layout of YouTube, allowing more of “you” to shine through from a design perspective.
Send newsletter to your subscribers: Don’t forget about your website subscribers when you post a new video on YouTube! Craft the perfect newsletter to tell your fans about your latest video and either post a link to your channel or, if you added Wix Video from the above tip, they can check it out on your website.
04. Engage with your community
It’s vital that you engage with your community. They are the ones who are liking, subscribing, and telling others about your channel. Frankly, it really doesn’t matter what your goal is, whether you’re just getting started on YouTube, looking for more views, or more subscribers – treating your community with respect and regularly engaging with them will be paramount to your success. Not only does interacting with your audience on your videos help get your community buzzing about your content, but YouTube will reward you for the social hype. Plus, your fans will be happy to spread the love with likes and shares.
05. Reassess your channel’s design
Not everyone was born with an eye for (YouTube) design. And that’s okay. You may have an “ideal audience” in mind for your content, but you should aim to appeal to as many people as you can, however you can. One thing to take note of is how your channel looks when someone lands on it. While the content you produce is ultimately what should get viewers to subscribe to your channel, in order to give your videos the glory they deserve, make sure your channel is eye-catching and appealing. Go over your channel art, profile icon, channel trailer and ask yourself how it could be improved to broaden its appeal. Ask a friend or professional that won’t sugar coat it for you. This is obviously subjective, but getting the perspective of others can be invaluable to shaping how your channel is portrayed.
06. Spend some time on your video thumbnails
The power of a good video thumbnail on a YouTube video is surprisingly boundless, so you’ll want to make sure you’re spending a decent amount of time crafting it. With the bulk of your work confined to producing your actual video content, it could be tempting to think that investing time into a simple thumbnail is a waste. Nothing could be further from the truth. Thumbnails that are attention-grabbing get more attention. (It doesn’t get any more profound than that.) However you go about creating your thumbnails, be sure that they each carry a unique style that you can apply to all of your video thumbnails. This type of consistency looks great on your channel and adds a sense of professionalism.